Project Details
Watugedhe Aqua Park, located in the scenic area of Trawas, is a premier family-friendly water park that offers the most complete water attractions in the region. With its expansive water rides and family-oriented atmosphere, Watugedhe Aqua Park has quickly become the go-to destination for families seeking fun, adventure, and relaxation in the heart of the Puncak area.
Project Scope:
- Brand Identity Development: The project focuses on creating a strong visual identity for Watugedhe Aqua Park, including the design of a unique mascot and a refreshed logo to represent the park’s fun, exciting, and family-friendly spirit.
- Logo & Mascot Creation: The development of a logo and mascot that captures the essence of the aqua park and appeals to families.
- Marketing Materials: Design and production of promotional materials, including brochures, flyers, banners, and digital ads.
- Social Media & Digital Campaign: A social media campaign aimed at increasing awareness and driving visitors to Watugedhe Aqua Park.
Results
- Successful Brand Launch:
The launch of the new logo and mascot has greatly enhanced the park’s identity, giving it a modern and engaging look that appeals to both children and adults. - Increased Brand Awareness:
The rebranding effort, including the introduction of the new logo and mascot, has contributed to a 25% increase in online engagement. - Visitor Growth:
The park saw a 30% increase in visitor numbers during the peak holiday season following the rebranding campaign. - Enhanced Marketing Materials:
The new logo and mascot have been successfully incorporated into all promotional materials, making brochures, flyers, and advertisements more appealing and recognizable. - Stronger Online Presence:
Social media platforms saw a 40% increase in followers, with more families engaging with the park’s content and sharing their experiences online.
