Advertising, Branding, Photography, IT Development
Project : Branding, Website Development, IT system, Photography
Location : Surabaya, Indonesia
Objective : Building a brand from scratch
Rain group is a big woman clothing line industry, they always want to give the best to their customers. Rain want to be leading the woman fashion icon in Surabaya. Starting with only 1 store at a time, they build their brand. Now, they have more than 10 stores, and still counting. We can see how much they grow as a group.
The challenge was to create a brand that is everlasting, because we want Rain Group to always evolve their brand to be better. We want to create a brand that is suitable for all kind of customers.
Result : We make a simple yet sophisticated logo, so it can be everlasting. We make their brand easy to recognize, so when people see it they automatically can recognize it. We use simple design because we want to show how elegant a woman should look.